Reviews probably weigh heavily in your decision-making when you buy products online, either for yourself or for your company. You scroll down to see the views of other customers on popular Norwegian review websites like Norskeanmeldelser to find companies with the five-star option instead of the one with just four and a half.

Of course, we all know that such reviews can also be fake-either paid by the seller or put maliciously by a competitor. Yet most of us agree that we are pretty good at distinguishing fake feedback from the genuine. However, reviews could be painted in an original form. So, you need to be extra at alert and watch out for details. The following points below can assist you in determining honest reviews in all companies in Norway and any other part of the world.

Beware of Generic Names and Profiles with No Images

One of the significant ways fake online reviews are produced is from a faceless offshore company pushing bulk reviews under different accounts on a platform. Check for names such as John or Jane Smith, or clearly false names or only numbers and letters, to find those.

Examine The Timing Of Reviews

See if the total number of reviews is spiking in a short period. That may suggest a concerted campaign to add new artificial reviews. Nonetheless, there are exceptions: “Be mindful that product releases, Black Friday, Christmas and other big buy days will produce more ratings for other times.”

Check for Overuse of “I” And “Me” And Plenty of Verbs

Research shows that online comments that often use “I” and “me” are more likely to be false than those that don’t. Presumably, because people who lie seek to make themselves credible by using personal pronouns. Furthermore, the study found that “deceivers use more verbs, and truth-tellers use more nouns.”

Search for Repeated Word

Look at multiple reviews to see if the different comments repeat any words or phrases. Reports used in the same sentence(s) may have been told by the group faking the reviews to do so

Dig Deeper Into the Reviewer Profile

Another common form of fake review is from a “qualified reviewer” who has been given extra money, to provide a five-star rating. Click on the user profile, and look at all their reviews. When they have a significant trend to give all five-star ratings without any criticism; chances are they’ve been bribed. Look for transactions which are checked. Some review sites can check whether or not the sale occurred at that location. If not, it would be an ‘unverified buy,’ which is more likely to be a fraudulent score.

Reach Out To the Reviewer When In Doubt

Contact the reviewers directly with questions regarding their analysis. Many fake reviewers won’t respond, but the real reviewers always look forward to sharing their experiences with other interested buyers.

Check out the Spelling and Grammar

Most fake reviews are outsourced to content farms which may mean that they are either written in poor English or are not expressing their opinion in a way that a real user would.