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Category: Food & Cooking

HOW TO REDESIGN FOOD PACKAGING TO FIT YOUR BRAND

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The primary goal of food packaging is to protect the product inside, but it ultimately sells your brand. In simple words, your food packaging should sell itself by communicating relevant information about your product clearly and concisely. As a brand, you are well aware that your packaging is your brand ambassador, and you must ensure it is doing a good job.

Packaging redesign allows you to boost your brand reputation, keep up with packaging regulations and add relevant information to your packaging. That is why you should handle a food packaging redesign project with all the planning and forethought it takes. Here is a guide on redesigning food packaging to fit your brand.

Redesign for practicality

Every food product packaging represents the food it contains. In other words, it highlights the items in the packaging, so redesigning food packaging for practicality is very important. Include a feature that makes it easier for workers and consumers in a busy restaurant to understand its contents, helping them place orders better. Redesigning your food packaging for practicality also streamlines your operations in distributing the product.

Maintain the consistency of your brand

When redesigning food packaging, think about your overall brand, including the color scheme, logo design, style, etc. Keep in mind that consistent brand design is imperative for your brand’s visibility. Engaging a reliable contract manufacturer can ensure you have consistent branding across all product packaging to avoid confusing your consumers. This is because consumers learn to look out for the key color scheme, logo, and style as they trust your brand.

Emphasize health and nutrition

When redesigning food packaging, you want to also broaden your audience or appeal to a particular group of consumers. For instance, initially, people used to view the Macdonald’s food chain as unhealthy and at some point may boycotted it. But they rebranded and redesigned their food packaging around nutrition and health, allowing them to appeal to many health-conscious consumers. Including beautiful imagery of fresh food and its nutritional benefits should be at the top of your mind when redesigning food packaging. It shows that your brand is concerned about the health of its consumers.

Redesign while retaining the familiarity

Redesigning food packaging can transform how people perceive the product. If consumers perceive the food product positively, you want to redesign while retaining their familiarity with the brand. For instance, if your food product invokes a nostalgic childhood feeling, you want to keep that even as you redesign the packaging.

Improve the relevancy of your brand

Redesigning your food packaging can increase the relevancy of your brand. However, you must ensure you include critical information that speaks more about your brand. Today, many brands are embracing minimalistic packaging designs that allow the key information to stand out. Portray quality in your new packaging so that it stands out among competitors while on the shelf.

The takeaway

Keep the needs of your consumers in mind when redesigning food packaging. An effective package is functional, actively engages consumers, communicates your …

Best Way To Order Online Food In And Around Kathmandu 

There are so many options when it comes to food in Kathmandu. You have dishes like sekuwa and yomari, cuisines like Newari food, and restaurants like Chicken Station. You can taste the delicacies either by visiting the restaurant, or by ordering them from the comforts of your home. The latter option seems to be gaining quite a bit of popularity in the last few months, especially after the pandemic when the restaurant had to remain closed. Food delivery services like the one offered by Foodmandu didn’t seem like a bad option after all. As a matter of fact, this entire thing about having your food delivered to you is quite addictive. When you get used to it once, there is no way that you can go back to going out to eat despite the latter having its own charm.

Delivery Service Offered By Restaurants

This is an option where you order online by calling the restaurant directly. Needless to say that this is a feature that only the best restaurants in Kathmandu have. One of the advantages of ordering directly from the restaurant is that there is no minimum order requirement. So, you could order as much food as you actually need. However. They do tend to charge quite a bit for the delivery. But then, if you live closer to the restaurant, you might save quite a bit on it. The only downside to this option is that not all of your favorite restaurants may offer this service.

Online Food Delivery Service

These days, there are so many online food delivery services out there. These are independent companies that partner with restaurants. They generally function through their websites or applications. Here, they bring together the restaurants and the customers. When you order online from online food delivery service providers, you have to meet the minimum order requirement. It might start from Rs. 500, and go up to Rs. 2000 depending on the app that you’re using. You also need to pay extra for the delivery, which generally depends on the distance between your delivery location and the restaurant. 

When it comes to Nepal, one of the most popular online food delivery service providers is Foodmandu. They have been offering their services to the general public for the last 10 years now. As a matter of fact, they are the pioneers in the sector or service.

Features To Look Into Online Food Delivery Service

Now, there are two options when it comes to food delivery services, taking it directly from the restaurant, or ordering it through these online food delivery service providers. In the same way, the latter one also has options, as there are so many such service providers these days. So, the question remains, which one is the best, or which one you should go for!

Well, it all depends on the food you’re ordering, the amount it’s going to cost, and your distance from the restaurant. Considering these factors you could determine which of the two services, …

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